Task 3- understanding the design of a suite of television idents

The theme of this BBC ident is Christmas, this ident appeals to it's viewers who are mainly children by showing the Gruffalo which is featured in a children's TV show.  In this ident they have used the same theme as they always do but they have done it in a different way, they have used a different background to what they normally do and they have also created the circle from when the Gruffalo went through the snow ball. This ident was made more for entertainment because there is no information that is been said in it and it is also animated for because it is aimed at children and this ident is should be used for Christmas time and during the day. The suite can convey an identity that everyone is able to recognise and it can also convey that one thing is always the same but everything else is different which makes it more interesting and viewers don't get bored of seeing the idents because there is a variety. This design suite is effective in the eyes of children because it is a fun animation for them to see and it is also advertising that it is coming to the Christmas period and a normal ident would last roughly 30 seconds but if there is a gap that needs to be filled before the next show comes on then they would play the ident until it is time for the show to be shown again.

This is a ident created by the BBC to advertise something that was going to happen in a TV show, this theme may appeal to viewers who watch Eastenders because it is letting them know that there is something going on in that show and it is trying to create tension to make people want to go and watch it. They have used the same way but different in this case because when they move the camera further out you still see a circle which then the BBC 1 logo appears right in the centre of it. This ident would be entertainment based rather than information based because it does not provide any information to those who see it. This ident would only be used around the time of the show that it is meant to advertise for which is usually 7:30 PM and there wouldn't be a specific time of year that they could show this but because of what they are wearing it would probably be around Autumn time, this suite would convey that this is the channel that shows this TV show. This design suite would only be effective been shown around the time of the TV show that it is advertising for and this would only last around 30 seconds.


The theme of this ident is football, this theme would appeal to some viewers because it is seen as something different to what they are usually used to seeing and it would also appeal to those who are football fans. They have used the same theme but differently by placing footballers in a circle and making them kick the ball and then they place the BBC 1 logo in the center of the footballers. This ident is entertainment based because there isn't information that is given to the public and this is only used to try and fill a time gap. I think that this ident would be used during the day and if there was to be a specific time of year that it would be shown I think that it would be around spring time. This ident would convey that this channel has a variety of channels and their shows are intended for everyone and it could also convey that they understand that they have a broad range of viewers that watch things on that channel. This ident could be effective for a time because it is something different to all the rest of the idents that they have produced and it could also be seen as not very interesting because it deosn't appeal to everyones taste and this ident lasts around 30 seconds.

The theme of this ident is spring and it could appeal to viewers because it's a colourful ident that uses bright colours. They have used the same theme because they have placed love spring in the center and and they have flowers going round it and then they have BBC 1 just below it all. This ident was made for entertainment because there is no information that is given out to them when this is shown. This would be shown during the morning or afternoon and would only come on when it is around spring time. This suite conveys that the channel is able to adapt and change things up for any time of the year and also allow the viewers to experience something different so they don't see the same thing over and over again. This design suite is effective because it isn't what the viewers are used to seeing all the time and this ident can last around 30 seconds long.

BBC have created a successful ident suite because it can always be changed to fit anytime of year and the BBC logo that appears inside the circle has been created with thought because it does not offend anyone and it doesn't imply that it is for a specific gender, it has been created with thought because if there is a large time gap then the ident can continuously be played to drag out the time that needs to be filled up until the the next show is then shown, it can also be shortened if it needs to be if there isn't enough time to show the whole ident.